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social listenting blog post

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  I chose Taco Bell because, first of all, I just love eating their food, and I at least used to go there very often. It used to be one of my favorite fast food restaurants, and they also have very creative social media campaigns. I've recently seen people talking about it online and also in person, talking about a few issues and interesting things that they have.  Taco Bell is known for fast, affordable, and customizable Mexican-inspired food. They are really known for having innovation and valued deals, and they value a younger audience appeal. These are really important things because it's very easy not to stay focused on these values that they have. Not just innovation but value deals and the younger audience appeal were very important to have, and it's easy to lose that, and you can lose it all because it's all connected. Especially the younger audience is usually more connected to not having a high amount of money to spend on food. First, the new limited-time ...
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Marketing in the News

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       The article I chose was about how McDonald's is expanding into energy drinks and dirty sodas. https://www.wsj.com/business/hospitality/mcdonalds-to-add-energy-drinks-crafted-sodas-to-menus-6ea7c304?mod=hp_lead_pos5 . I decided to choose this article because it was interesting how a fast food company Franchise like McDonald's is changing its menu to add new drink trends. I feel like I go to McDonald's pretty often, so seeing them move beyond soda and coffee into energy drinks and dirty sodas was pretty interesting to me. It shows how even big companies need to adapt to what customers and what attention spans want right now.  The article really explains how McDonald's is adding new beverages like Red Bull, Dr Pepper, and mango pineapple to its menu. The three main takeaways I've got from it were first, McDonald's is really just expanding into the fast-growing market of energy drinks and special beverages, which are now more popular than traditional coffe...
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About Me

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       Hello, my name is Henry. I'm interested in understanding how ideas turn into influence. I like figuring out what makes people pay attention or make something stand out, and how to connect to people in a meaningful way. Enrolling in the course is important because marketing is everywhere, and I believe I will better understand how it works behind the scenes. I think when I start my own business, it'll help me be able to connect to potential customers more easily. I'm currently working towards a business analytics major, and I'm interested in businesses because it has a big impact on my future, potentially running my own business. But marketing is also a really valuable skill to have, no matter what career path you plan to take. I've always found the most interesting thing about marketing is how you reach different audiences effectively, and I'm really interested in seeing strategies that work in real-world situations. And just understand the psychology be...
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